Are Google rankings overrated? Is the expense of hiring a professional firm specializing in Search Engine Optimisation (SEO) sound fiscal policy? Couldn't the business owner just do the SEO himself and increase Google rankings? What part does SEO play in web design? Do the big players use SEO to increase Google rankings? These are legitimate questions for the online retailer. However, unless the business owner is an expert in such things as link density and quality, keyword use and selection statistics, and affiliate based Web site research, to name just a few, use of a professional would be wise. The days when web design strategy and SEO consisted of a few page links, some meta tag keywords and using your HTML "alt" attribute correctly are long past. Fishing is a useless endeavour if the bait is inaccessible. Does a lack of success mean that the fish are not interested? No, it means that the fish are unaware of your bait. In order to draw customers to a Web site, the bait has to be where they can easily find it.
The question now is, how do you increase Google rankings and why does Google matter? In short, Google is by far the largest, most used search engine on the internet. The criteria used in Google ranking is designed to drive traffic to Web sites with a high rank. Therefore, if a site can increase Google rankings, they can increase traffic and that equates to an increase in the number of potential customers. However, it is no simple task to increase Google rankings. The complexity of today's search engine optimisation strategies demands the use of experienced professionals. Web Marketing Experts (WME) plans and incorporates optimisation as a part of the web design. Incorporating search engine optimisation in the web design means it is done right the first time. WME is a proven success in web design, search engine optimisation and social media engineering. Because of that success, WME has expanded rapidly to include offices in Vietnam, Singapore and Sydney, Australia. Our 650 plus client base includes more than a few heavy hitters such as Silver Top Taxi, Allied Pickfords and MTV. To WME, a web design is not successful unless the site comes up on page one of Google. In fact, WME guarantees that a business site will end up on page one within 90 days of completing optimisation. Google rated WME number one for good reason; WME produces superior results.
The question now is, how do you increase Google rankings and why does Google matter? In short, Google is by far the largest, most used search engine on the internet. The criteria used in Google ranking is designed to drive traffic to Web sites with a high rank. Therefore, if a site can increase Google rankings, they can increase traffic and that equates to an increase in the number of potential customers. However, it is no simple task to increase Google rankings. The complexity of today's search engine optimisation strategies demands the use of experienced professionals. Web Marketing Experts (WME) plans and incorporates optimisation as a part of the web design. Incorporating search engine optimisation in the web design means it is done right the first time. WME is a proven success in web design, search engine optimisation and social media engineering. Because of that success, WME has expanded rapidly to include offices in Vietnam, Singapore and Sydney, Australia. Our 650 plus client base includes more than a few heavy hitters such as Silver Top Taxi, Allied Pickfords and MTV. To WME, a web design is not successful unless the site comes up on page one of Google. In fact, WME guarantees that a business site will end up on page one within 90 days of completing optimisation. Google rated WME number one for good reason; WME produces superior results.
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