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Tuesday 11 September 2012

How to Boost the Performance of Your Website Ads

Millions of websites have been generating revenue from placing ads on their sites for a long time; however, there are optimizing principles you should execute to realize the greatest gains. We will cover just a few of the more important aspects of making your site more profitable using ads.


Fresh content added to your site several times per week, and good content, will go far to helping your site retain its readership. Your website shouldn't give a stagnant look, but should be updated with fresh information on a regular basis. You will find your repeat visitors to be much easier traffic to convert with your ads compared to first time visitors.


Frequent content added to your site will grow your site which will give you more ad opportunities. Your ability to get better results from testing different ad offers will naturally increase, as well. 


A much faster way to send highly targeted traffic to your ads is PPC (pay per click) advertising. You create your campaign, wait for it to get approved and your ads are live. For example, at Google you can place banner advertising and of course there are the PPC ads. Banner ads are just a little more advanced, but not much, so if you are a beginner then do not overload yourself. Do not underestimate the importance of smart keyword research and selection for your ads. The more focused your keywords are, the better. So be sure to look at all the possible choices you have to use, and then go with those that you can easily pay for. If you have a larger budget, then of course you will be able to spend more - but watch your ROI at all times. This type of advertising makes it necessary to plan very well since you can lose money quickly.


Remember to always test your ads in your campaign so you can improve your ROI and conversions. Rest assured, you have just received an introduction about these techniques. You can and definitely should augment your learning on the subject of check this out with additional research because there is not enough room in an article to talk about everything. There is always much more in-depth knowledge to be found, and there can sometimes be a substantial amount depending on what it is. 

New online marketers can sometimes get lost in the process of discovery and spend a bit too much time buried in books. 

Yes, if this applies to you, then you just have to make the decision that you will put the books down and then make a plan and execute it. When you simply focus each day on getting something done, you will be shocked and amazed at how fast your efforts multiply.


Be very sure of where you're placing your ads on your website because being careless about putting ads on your site may definitely hurt the experience your users have, which will obviously bring down your traffic. If you use too many ads, then that will definitely cause a problem with your visitors. With ads on your site, more is definitely not better; you can make money with just a few of the right ads. The only way you can optimize your ads is by tracking them with some kind of solution. Track and keep an eye on any metric you feel is important to you so you will know what is happening. Also, what is the affect on your bounce rates? That is the only smart and effective way to assess your performance. Learning how to earn more money from your ads is not rocket science, but you do need to learn about it and then take action.

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