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Sunday, 5 August 2012

An Internet Marketer's Introduction to Offline Marketing Skills

Sitting at a computer connected to the internet is common among internet marketers. Your day may be a routine of creating back-links and optimizing your on-site pages for better rankings, forum posting, or handling customer service. Here's something to think about, the majority of people you come in contact with do not sit at their computer all day and night. There are droves of buyers waiting for you to step away from your computer so you can make them aware of your site, its content, and your offers. It is a fact that you will never reach your marketing potential by throwing all your marketing efforts into the internet. To reach your income goals you can take advantage of offline marketing. Continue to find out how to spend less time at your computer and make even more money.

This method deals with flier distribution but check your local laws on this one. Does the law allow you to hang them from a home's front door? How about placing one under the windshield wipers of cars in the mall's parking lot? Print up a bunch of fliers for your business (printing and cutting the fliers yourself is a good way save money for this project) and distribute them in whatever way that you are allowed to distribute them. Now just pass them out the best way that you can; you can even pay others to do it for you. You never know how many potential clients you can reach this way. Put a coupon code into the fliers so you can track your success! One thing we think you will find is the range of what this is good can do for your marketing and advertising efforts is considerable. 

No matter what you learn in terms of methods, it is up to you to get it right which means be able to do it effectively. There seems to be a general form of confusion with online businesses and it has to do with the difference between marketing and advertising; they are not the same thing. When you are attracted to some new kind of approach, it is a good idea to think through what is going on. Unless you are completely confident, you would not want to treat anything new to your strategy with total confidence. It is not always necessary or advised to jump into something unknown to you. You will come across many tools that will prove indispensable, and that is one of them. 

Don't forget about the basic business card. Take a stack of cards with you to the bookstore and local library and look for the book section that is associated with your niche; slip your cards in between the pages. These places don't want you doing this but if you are in a larger building then you will probably go unnoticed. Don't worry - you probably won't get in too much trouble if you get caught - probably nothing more than a strongly worded warning!

Never underestimate the importance of a well placed pen. To find companies that will print your URL on your pens just do a search online or in your local phone book. Once you get them start getting rid of them. Use it when you write a check or sign a credit card slip at the grocery store and then "forget" to put it back in your bag. Leave some next to the napkins and straws next time you visit a fast food restaurant like McDonald's. Also, you can walk around passing them out; this works very well at places like libraries. Who wouldn't accept a free pen! 

There are so many ways to market an online business off of the internet. The only things it take to succeed with offline marketing is a little imagination and a small amount of cast. As an internet marketer you become used to spending so much of your time on the internet that you forget that everybody else doesn't. For years, the top internet marketers haven woven offline techniques into their online online enterprises, and they never would have made it there if they had ignored offline marketing. Why not take advantage of every audience that is available to you?

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