If you are tired of wasting a lot of time and energy on Google's AdWords program, it might be time to look into other promotional avenues like Facebook advertising. In spite of its youth, Facebook is growing quickly. Advertisers are actually reporting a good number of conversions coming from their ads running on Facebook, which is a positive sign. This means that there are lots of profits available to those who want to reach out there and take them. Here are three easy tips that you can use to make sure your Facebook ads turn a profit.
For maximum results, you'll perform best if you do testing of your Facebook campaigns - not much different from advertising at other platforms. If you know all about testing, that's great, but if not then you will need to test each element of your ads. If you wanted to you could change one word or one sentence in the ad body, and then test that one against the old ad. Facebook is not the same as doing Adwords at Google, though. There is always the possibility of only seeing an ad once somewhere else, or at least not every single time you search on similar keywords. Your ads could display at Facebook who knows how many times to the same people because they're all in your market. This might make your ads age quicker, which will obviously hit the response rate. To counter this effect, you have to keep making new ads for the same ad campaign, and when it's clear that performance is dropping; just substitute in a new ad. You don't have to make any big changes to the ads because by keeping them simple you'll see much better results. We are not completely pleased with this effect at Facebook, but what can you do.
For more general appeal products/services and greater reach, you can check out what Facebook calls "engagement" ads, and these are more expensive because they appear on their home page. If you believe your market exists in great numbers, then this is something to consider if your budget allows. This space can be effectively utilized by showing videos, conduct targeted polls or collect email addresses. So naturally it follows that you need to take great care when planning such a campaign. You know there are many methods available to use with online marketing, and click here is merely one of them but it should be seriously considered. We want to draw your attention to the importance of your mindset as you pursue your business. If you stay in your business long enough and pay attention to your self, you will realize how much of an important part your daily thoughts have on how you perform in business. Most people who will read this are probably not seeing the results they want, and there is a good chance that includes you. Which one you are at this moment is not as important as what you choose to be tomorrow. Sometimes it seems that so much is just sitting right in front of our eyes, but it is the things we choose that either opens them or keeps them closed.
Now, for keywords and this one should be a no-brainer. If you're only going to aim at targeting the ads based on demographics, then you're going way too broad. You won't always be able to effectively have a wide scope for your target, but it can happen sometimes. But when you're dealing with niches/sub-niches, then you must target via keywords because everything will improve including conversions and ad costs. Google treats matters of relevance, with their pay per click ads, with their famous or infamous quality score rating. You don't find such system in Facebook, although internally it does take relevance into consideration. But when you're advertising, it doesn't matter about getting a score because your ads must be relevant to convert, anyway.
Of course it's possible to have a successful Facebook advertising campaign, but you need to prepare well for it. The response may be slow or really fast as it depends on how well your ad is crafted and the kind of market you're targeting. If you're new, that's ok, and the more experience you do get the better you will do with this ad medium.
For maximum results, you'll perform best if you do testing of your Facebook campaigns - not much different from advertising at other platforms. If you know all about testing, that's great, but if not then you will need to test each element of your ads. If you wanted to you could change one word or one sentence in the ad body, and then test that one against the old ad. Facebook is not the same as doing Adwords at Google, though. There is always the possibility of only seeing an ad once somewhere else, or at least not every single time you search on similar keywords. Your ads could display at Facebook who knows how many times to the same people because they're all in your market. This might make your ads age quicker, which will obviously hit the response rate. To counter this effect, you have to keep making new ads for the same ad campaign, and when it's clear that performance is dropping; just substitute in a new ad. You don't have to make any big changes to the ads because by keeping them simple you'll see much better results. We are not completely pleased with this effect at Facebook, but what can you do.
For more general appeal products/services and greater reach, you can check out what Facebook calls "engagement" ads, and these are more expensive because they appear on their home page. If you believe your market exists in great numbers, then this is something to consider if your budget allows. This space can be effectively utilized by showing videos, conduct targeted polls or collect email addresses. So naturally it follows that you need to take great care when planning such a campaign. You know there are many methods available to use with online marketing, and click here is merely one of them but it should be seriously considered. We want to draw your attention to the importance of your mindset as you pursue your business. If you stay in your business long enough and pay attention to your self, you will realize how much of an important part your daily thoughts have on how you perform in business. Most people who will read this are probably not seeing the results they want, and there is a good chance that includes you. Which one you are at this moment is not as important as what you choose to be tomorrow. Sometimes it seems that so much is just sitting right in front of our eyes, but it is the things we choose that either opens them or keeps them closed.
Now, for keywords and this one should be a no-brainer. If you're only going to aim at targeting the ads based on demographics, then you're going way too broad. You won't always be able to effectively have a wide scope for your target, but it can happen sometimes. But when you're dealing with niches/sub-niches, then you must target via keywords because everything will improve including conversions and ad costs. Google treats matters of relevance, with their pay per click ads, with their famous or infamous quality score rating. You don't find such system in Facebook, although internally it does take relevance into consideration. But when you're advertising, it doesn't matter about getting a score because your ads must be relevant to convert, anyway.
Of course it's possible to have a successful Facebook advertising campaign, but you need to prepare well for it. The response may be slow or really fast as it depends on how well your ad is crafted and the kind of market you're targeting. If you're new, that's ok, and the more experience you do get the better you will do with this ad medium.
I found so many interesting stuff in your blog especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment here! keep up the good work. Facebook for business
ReplyDelete