Keyword selection is the primary step in any search engine optimization (SEO) effort. You need to get it right so the entire strategy would work. If you get it wrong, then all else would be worthless. In this article, we will talk about the process of choosing keywords, how you effectively place them in your site, as well as the tools available for them.
First, you have to know that the term "keywords" may talk of either two things: a word or a set of words that are related to your niche which you have established a website for. They are the very same terms the online public is likely to type on the search engines.
To start selecting keywords, one of the most practical steps to take is brainstorm. Call the marketing team and ask them of their ideas. If you are operating a business from home, what you can do is gather the family and solicit their thoughts. You'll be surprised at how rewarding the experience can be. Don't forget to jot down all the possible keywords that pop out because it's very likely that some of them carry huge potentials.
When you have two or three possible keywords at hand, the next thing you can do is search about them further through keyword selection tools. These tools are available online and can greatly help in deciding which set of words would really work. The wonderful thing about these tools for an SEO expert is some of them are free-of-charge while others are available for a minimal fee. As a newbie, it won't hurt to go for the free ones. After all, they can provide you with the basic details you need: related terms with your keywords as well as their amount of competition.
Mainly, you ought to pick a keyword that has high amount of monthly searches but low amount of competition. This is to ensure that many people will be after your keyword but not have a lot of competition. It would be useless to opt for a keyword which everyone's looking for but everyone else is using too.
The placement of the keywords also has a significant role in the success of your website. If they are on the right spots, crawlers and readers will easily find them. Ideally, your keywords must be in the title tags, the headlines, and throughout the contentfirst, middle, and last paragraphs.
Perhaps keyword selection and placement are a little more challenging than most people take them to be. However, it's supposed to be like that if they are expected to affect your success at all. As long as you go through the procedure prudently, favorable results in SEO should come in no time. As they say, what you sow, you shall reap.
Keyword Search Analyst
http://www.youtube.com/watch?v=BIng3rAarY4
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